Our seasonal collections draw inspiration from many sources. Just as our customers await each new collection launch, here at ELK HQ we mark each launch date with a shared excitement. We are lucky to see some of the creative journey unfold, yet when it launches the full reveal never ceases to delight.

This season our Creative Director and Cofounder, Marnie Goding, explored the concept of Identity – read on to learn about this exciting new collection and discover online, at our ELK stores and through the wonderful network of Independent retail shops who stock ELK.

We have made a list.
It comprises of what matters to us. We have defined the things that we cherish, desire and are inspired by. With this self-awareness, we realise as we grow we become more attuned to what works for us. Not only in reference to lifestyle, it is also in reference to the way we dress.

The first drop of our new arrivals introduces uniformity, simplicity, femininity and repetition. New denim, soft fabrics, earthy colours and unique textures combine to create layering pieces that pair perfectly with our statement leather, footwear and handcrafted jewellery designs.

Each part of the collection expresses our creativity and every element, graphic or fabric, comes together to create a fluid changeable number of options that create evolving looks and challenges the norm.

We are our own sartorial curators and the way we dress becomes a part of our narrative and of our identity.

Click here to view the ELK Identity collection x

Back to blog