At ELK, we are partnered with over 1200 likeminded stockists around the globe who share our values; transparency in our product, upholding ethical and sustainable work practices as well as moving towards a zero-waste, circular economy.
Located in Christchurch New Zealand, our stockist The Flock has a focus on traceability, sustainability and environmental consideration. This ethical store has a carefully curated selection of organic materials that are primarily New Zealand designed and handcrafted.
We are honoured to stock our range of ELK apparel, swimwear, footwear, accessories and leather goods at The Flock as we collectively endeavour to make our planet greener and more sustainable for future generations.
We sat down with The Flock owner, Melody Leveridge, to discover more about her business.
What do you look for in a collection when buying the seasonal product for your store?
We are continually sourcing ethically made products with great design, wearability and top quality, natural materials.
What does a day at work look like for you?
Our priority is customer service and top presentation of everything in our store, we like to showcase the wonderful brands we stock in the best light possible.
What inspires you?
For products in our store, we are inspired by sustainability, things that have been made ethically and fair trade. Our family also inspire us.
What is on the bucket list for travel destinations?
So many places - Italy, Mexico, Spain, Paris, India - I would like to imagine that the essence of our store celebrates these countries in some ways.
Favourite ELK item this season?
The ELK Cubo Print is a definite favourite this season. The dress, top, skirt and scarf... it has so many beautiful colours and is such amazing fabric.
Drop by and say hello to Melody and her team at 7/3 Garlands Rd, Woolston, Christchurch. To find more of our ELK stockists in New Zealand or anywhere in the world, please head to our store locator x
Drop by and say hello to Melody and her team at 7/3 Garlands Rd, Woolston, Christchurch. To find more of our ELK stockists in New Zealand or anywhere in the world, please head to our store locator x
