We are a proud, Melbourne design label and want to share with you more about ELK, what happens behind the scenes and introduce you to the people who make our brand tick.

We have an amazing team of creative women who are passionate advocates for Australian fashion. Having a flagship store in the heart of the city precinct gives us valuable one on one time with every person who visits.

We will regularly share new stories in ELK Insiders and for our debut feature, we shine the spotlight on the ELK Little Collins Store team. Two of our crew, Sam and Haruko, share some of their styling advice, highlight their top picks for the season and let us in on some of their favourite Melbourne CBD hangouts.

We look forward to seeing you at 182 Little Collins Street Melbourne very soon.

We met with our Little Collins Store Assistant Manager, Sam to hear about some of her styling advice, her top picks for the season and reveal some of Sam’s favourite Melbourne CBD hangouts.

What are the five key winter items every wardrobe should have?

A great pair of jeans that will take you from 9 to 9
A trench style winter coat either mid-thigh or mid-calf length
Leather boots are a must
o A coloured scarf to contrast all the greys and blacks of winter
o A fun chunky knit to keep you warm

What do you think is unique about ELK's approach to customer service?

Each one of our customers are part of the ELK family and our way of welcoming them into our store is like getting a visit from a relative. The wonderful thing about our customer service is that nothing is ever too much we will happily do anything at all to accommodate, assist and always reach above and beyond for every member of our ELK family.

What are your two favourite pieces from the current collection?

The Terra Peep Toe Boot and the Chale Wrap

Tell us three of your favourite places in the CBD

- Paint and Powder in the Royal Arcade
- The Waiters Club Restaurant
- The Paperback Bookshop

Our friendly retail crew are running one-on-one styling appointments at our 395 Plenty Road Preston store and at our 182 Little Collins Street Melbourne store. They are taking appointments and offering assistance with styling, fitting and accessorising and are happy to work with you to find a particular outfit or to work on understanding your wardrobe needs.

To book your session please email your preferred store

For Little Collins, email the team at melbourneshop@elkthelabel.com.

For Preston, email the team at retail@elkthelabel.com.


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